The band’s song writer, Dan Smith said, “This next phase feels like a new beginning. It’s about completely tearing up our process, being spontaneous and starting again. We’re just really excited by the new songs. I think we’re making some of the best music we’ve ever made. We want to put it out now and not wait for the whole album to be done before anyone starts to hear it. This is about where we are now and hearing us in real-time.” According to a press release, the song is about “the frustration with the attention economy in which our eyes and ears are fiercely fought over, yet so few use it for anything worthwhile”. Smith said, “Whether we’re outside or online we’re perpetually hit by so many people vying for our attention, but we’re just left rolling our eyes at how rarely it’s for anything that decent or funny.”